‘Lost’ Amazonian Tribe Adopts Social Media

Lost-Amazonian-Tribe-Adopts-Social-Media

LIMA, PERU: Though not a single member of the tribe owns a computer, the Ooshkoosh are embracing Social Media. It has been 3 weeks since anthropologists in Peru announced the discovery of a previously un-contacted indigenous people native to the Amazon rain forest. Dubbed the ‘Lost’ Amazonian tribe, the Ooshkoosh are a tightly knit community of micro-farmers and artisans that until … read more...

Kristy-O.com, LLC Launches Squeakerbox.Marketing

Squeakerbox-marketing-launches

Jacksonville, FL: Today, Kristy-O.com, LLC announces the launch of Squeakerbox.Marketing, a Jacksonville based marketing consultancy providing small business with affordable creative advertising, branding and inbound marketing services. Squeakerbox.Marketing will build on the success of Kristy-O.com in print media, web and graphic design, and expand the scope of their offerings to include … read more...

50% of Your Marketing Dollars are Wasted

Braking strategy marketing cartoon

"Half my advertising is wasted, I just don't know which half." - John Wannamaker This is one of my favorite quotes because it concisely captures the essence of a conundrum that all businesses face; you can't sell what you don't market, but if it costs too much to market, it's not worth the sale. For the budding small business, I think it’s apt to discuss why many owners find it difficult to … read more...